The new Wii-fit plus will proudly and shamelessly be branded with the NHS's Change For Life logo-the one that looks like the little morph guys from art attack a couple of years back.I know as a nation we are overweight- I read somewhere that the fattest man in the world lives in Ipswich or something. But government backing of a specific section of the gaming industry is in my opinion totally unfair. People know that the Wii fit is an active game and that it can encourage weight loss, and I don't think the NHS logo will change whether or not someone will buy it.
I think that in actual fact this is less about the NHS attaching their name to the product as an attempt to boost Nintendo sales (would this correlate vaguely with a downturn in obesity? unlikely) and more about the NHS trying to get a bit of a re-branding by taking a ride on the Nintendo's young person's train.
